You've been searching for this—an underwear brand that truly fits your lifestyle. At YOURS we believe you define what sexy means.  Whether you're fully dressed or just in your underwear, it's all about you.

Founded in the fast-paced city of New York, YOURS underwear is designed to move with you, ensuring comfort and confidence without compromising on style. In a world full of predetermined standards of what’s sexy, YOURS empowers you to embrace your definition of confidence. 

It’s time to stop being told what’s sexy. It’s time to be exactly who you already are.

SHOW ME YOURS.